tuQuejaSuma

b2b SEO saas

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MVP was delivered fast, and the following iterations too, as a startup founder I can’t stress how important it is being able to iterate a business model quickly and pivot early! Having an agile IT department is key and gives you a competitive advantage over others. Wish the team the best and may other startups out there can count on them as a strategic partner

The business

The biggest spanish-speaking online community of consumers, transforming the way companies and their customers handle complaints and interact, enabling both for users to find solutions to their problems and companies to better retain them and even transform them into brand promoters or ambassadors. Nowadays more than 2 million people use the site every month to share their experiences and complaints.

https://tuquejasuma.com/
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Delivered solution

An online community with a heavy focus on organic SEO and social interactions, enabling users to create complaints easily shareable in their networks, and to get help from both other consumers and companies. In later iterations some prototypes were developed until finding a paying business model and start building on top of it

Hightlights

  • Solution delivered in 1 month
  • Speed turned to be crucial, to deliver prototypes and try experiments for the business to find it's early adopters and later grow!
  • It took a couple of years and more than 1MM users to even start thinking about optimizing beyond the initial implementation